A few days ago I attended the monthly meeting of the SEO group led by Linda Girard from Pure Visibility. The guest speaker, Dan Klyn, spoke about “Architecting Findability.”

The key takeaways were:
* It’s easier to bake findability into your web site rather than fix it after the fact.
* It is better to use your customer’s language than the terms you and/or your Information Architect choose.
* Keep your code clean (use web standards); search engines will better understand your content and you will improve your site’s accessibility.

Dan’s recommended reading list includes:
* Information Architecture by Louis Rosenfeld and Peter Morville
* Ambient Findability by Peter Morville
* Search Engine Visibility by Shari Thurow
* Design with Web Standards by Jeffrey Zeldman

Dan talked about various tactics to improve findability (taxonomy, folksonomy, formats). You can find his PowerPoint presentation online here.